Wednesday, April 30, 2008

Love Your Body, Drop Dead Refreshing!

So here I am, trying to be productive: as I'm waiting for LiveTrace ™ to do its thing, I look for poster contests, something to get my perennially stunted art career going. I go to the first viable link that Google coughs up—which this time, miracle of miracles, happens to be the first link on their main list—and I arrive at a "Love your Body" contest, which, while being clearly out of my purview, since it seems that their winners—(that I can see)—have all been female, nonetheless seems worth investigating. So, as per the instructions in the contest, I attempt to familiarize myself with just what Loving One's Body means. In perusing the offending ads, I chuckled... at this.
And what made me laugh wasn't the clearly sexual overtone of the image; clearly, using an image of a woman as a vessel for liquor, and that too shapely (and therefore not in line with any equitably realistic portrayal of the female body) is offensive, not just to women, but men also (whether they know it or not). But at first read I truly thought that "OFFENSIVE TO WOMEN" was part of the ad. "Offensive to Women. Drop Dead Refreshing." It smacks of the Man Show, of course, but NOW had plastered Offensive all over the ads it deemed (and rightly so) degenerate. I missed it! A case of male insensitivity? or is it just poor visual communication? You decide... (I hope not so much of the former...)

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